Senior product design for complex digital products.
Selected clients from 15+ years of experience
- Colruyt
- Atlas Copco
- Evonik
- Capgemini
- Toyota
- Coca-Cola
- BNP Paribas
- Nissan
- Lufthansa
- Keytrade Bank
- Sony
- Eneco
- Smeg
- LAB Motion
- TP Vision
I help organisations make better products and decide what comes next.
Read case study Keytrade BankShaping a design system for working with AI.- Coming soonMaterialiseMaking advanced technology feel intuitive.
- Read case study Flow PilotsWorkshopping a brand with the team behind it.
- Coming soonCorilusFitting a nursing app to the home visit.
- Read case study OntoforceMaking complex scientific data easier to explore.
Read case study Colruyt XtraBringing the Colruyt experience into one app.
Read case study TP Vision PhilipsTurning a platform strategy into reasons to switch.
Read case study EnecoPutting customers in control of their energy.- Coming soonDaktariKeeping GPs’ tools on hand during consultations.
- Read case study VDABTesting whether a digital kiosk is worth building.
How I work
Finding the right direction. Making it work in detail.
I look at the bigger picture, connect insights from different places and turn them into concrete product decisions.
- 01Understand the real problemConnecting research, business needs and technical constraints, and questioning early assumptions.
- 02Explore and test the optionsExploring alternatives, prototyping quickly with AI, and testing what matters with users.
- 03Design the detailsClear workflows and refined interfaces, carried through implementation with engineering.
Experience
A broad perspective, built across industries.
Before working independently, I spent much of my career at agencies including TBWAThe Belgian office of the global creative network behind Apple’s “Think Different” and adidas’ “Impossible is Nothing”., In The PocketOne of Belgium’s top digital product studios. Founded in Ghent in 2010, now 200+ people with 400+ products shipped. and IdeanFinnish UX pioneers, founded in 1999, designing for the likes of Samsung, Sony, IBM and Volkswagen., later part of frogFounded by Hartmut Esslinger in 1969, the studio behind Apple’s “Snow White” design language..
Working with clients across industries taught me to understand unfamiliar products quickly. It also showed me how different companies approach product design, and what works.
Today I’m an independent product design consultant, working with organisations from early product decisions through to implementation.
What others are saying
He helps teams make better product decisions by exploring multiple realistic solutions that can be tested and validated.”
Andres De VosDirector of Delivery Operations, In The PocketIt’s a pleasure working with Ben. As a UX designer with both a sharp eye and mind, he always contributes fresh perspectives, and asks the right questions.”
Jan DerbovenResearch & Strategy Lead, PàuIn every part of the product design process, he brings crucial and knowledgeable insights necessary for successful product development.”
Dirk Bollen (PhD)Freelance Digital Strategist / Business & Service Designer3 of 14 recommendations · Read the rest on LinkedIn